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Origen | La Patería

The essence of the countryside for a gourmet oil.

Naming / Branding / Communication /

Art Direction / Packaging / Writing / Web.

Client: Finca Sanabria.

Finca Sanabria is an olive grove which decides to market its oil under a gourmet brand. The research phase determines that the main idea of the concept should be based on the quality of the product turned into the essence of the brand as a substantial part, inseparable and of principle of identity. The final result is characterized by its vertical nature, metaphor for the process of tree growth in the field. It represents the life of the product from the birth of the root to their final harvest.

“The packaging reinforces the associated concept of a rural origin with the use of ceramic as the main material. So we sought some organic shapes that remind you the ancient Phoenician amphora.”

Luis Jiménez, Partner and Art Director
Tw. @elrincondelui